The average person spends about two years of their life hungover… If there was a medical condition that took 2 years off your life, people would do anything to get the cure. Why wouldn’t we treat hangovers the same way? Introducing NotHangover, The Pregame Prescription.
The product release will be teased through a series of ambiguous medical warnings across social, sticker-bombing, and wheatpastes that draw attention to a condition with nasty symptoms. Then, we’ll reveal that this condition is a hangover, and there is a cure.
Building the suspense
To launch this medical breakthrough, NotHangover is hosting a live nationwide “doctor’s appointment” that doubles as the world's largest pregame. Hosted by a performing artist like Steve Aoki, Paris Hilton, or even Dr. Dre. During the appointment our musical guest will debut the ultimate pregame song and an accredited medical university will award our musical guest with an Honorary Doctoral Degree, officially making NotHangover party doctor recommended.
A night you’ll forget, a morning you won’t regret
Keep the party going
Just because the world’s largest pregame is over doesn’t mean it’s time to say goodbye to NotCo’s newest innovation. We’ll keep the party going on social and help fight the Sunday scaries, one dose at a time.
To further resuscitate the vibes, we will show up at music festivals and other prominent night-life scenes in NotHangover ambulances, giving partiers their doctor recommended shots.
Ambulance
Art Director: Jessica Tenenbaum
Copywriters: Demi Anastasiou & Emma Shipley
BACK TO TOP
