With the live-action Polly Pocket set to release in 2026, it’s time to bring the iconic Polly Pocket back to the top of mind. As girls become women, girlhood begins to slip away. Polly’s Playhouse allows millennial moms to immerse themselves in a world free of expectations as they play alongside their daughters. No matter your age, with Polly Pocket you are forever a girl.
A combination of the classic 90s logo and the current iteration, the Polly’s Playhouse logo helps bring the nostalgia factor in for moms while keeping the brand recognizable for kids.
Reimagining the brand
Playdate pending…
To create hype around the upcoming pop-up, there will be various teaser ads and Polly Pocket will finally make her Instagram debut.
Be a little girl alongside your little girl.
Introducing Polly’s Playhouse, a traveling pop-up playhouse that puts Polly on the map! The most epic playdate — sidewalk chalk and souvenir tickets are only the tip of the iceberg.
For you, your mini-you, and the miniest you
Work alongside your daughter to make your very own Pocket Lockets, inspired by the Magic Locket Polly wears in her TV show. Photobooth pictures will be placed in the locket by the Polly Team. Whatever vibe you’re going for, Polly’s got you covered! Your Polly will also get a matching miniest locket.
A pivotal moment
Not only can you get your ears pierced in a safe, clean, and fun environment, but you can also grab some limited edition Polly inspired earrings.
A totally rad goodie bag
A Polly’s Playhouse exclusive, take home a mini version of the Playhouse in a classic Polly compact to keep the playdate going.
The city is our playground
As Polly’s Playhouse travels across the country we will replace the teaser billboards with new designs, keep it up on social, and even take over public transportation.
Art Director: Jessica Tenenbaum
Copywriters: Oliva Wink & Rose Carlson
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