From Swifities to Metal Heads, 44% of fans claim they are more likely to buy products with IP-branded tie-ins. Fandoms drive consumer purchase decisions. So, regardless of our top Spotify artist, one thing we can all agree on is: all fans are Rold Gold fans.
No matter how we define ourselves, our common ground lies within the crunch. There’s unity in the simple satisfaction of snacking on Rold Gold pretzels.
Crunch Crossover
Rold Gold has the brand recognition, but this is not translating to sales. We will connect with fans in stores using a variety of fandoms. From world-wide names to super niche groups, this Rold Gold will bring fandoms together.
In-store signage
For the super fans
In an effort to bring the OOH and print ads to life, Rold Gold is showing up at popular fandom events like Comic-Con and Fan-Con. Our booth will have a giant Rold Gold pretzel photo op complete with a green screen for fans from different fandoms to connect.
The Rold Golden Ticket
All fans that visit the Rold Gold booth are entered to win a Very Important Pretzel (VIP) pass and are handed Rold Golden Ticket which. Winners are selected daily to get VIP access to the convention including access to premiere “Rold Gold Fan” seating, lounges, celebrity meet and greets and more!
Booth visitors can also pick up official Fusion Collection merch. In the fandom realm, fan artists wield significant influence and have large followings. Rold Gold will collaborate with leading fan artists from diverse fandoms, pairing them creatively to craft exclusive merchandise reflecting their distinct styles. The collaborative process will be shared on social media, giving fans an inside look at their favorite creators.
Exclusive merch
Not only do traditional fandoms have loyal followings, flavors do too. Rold Gold is launching three new ‘Selects’ flavors. We will tap into people’s passion for their favorite seasonings, dips, and guilty pleasure snacks to appeal to flavor fanatics.
Flavor Drop
Rold Gold will show up at festivals dedicated to foods that connect with their new Select flavors such as Picklesburgh, the San Gennaro Italian Festival, and the Buffalo Wing Festival. At our booths we will offer fans a taste of Selects and show them how to perfectly pair our flavors with foods they already love.
Flavor festivals
Art Director: Jessica Tenenbaum
Copywriters: Demi Anastasiou & Emma Shipley
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